Do you remember when background music on buses was a thing?
In the last 40 years, bus operators across the UK have tried to find creative ways of making local bus routes pay. Route branding with dedicated liveries is one answer, positioning everyday bus routes as product lines in their own right. Another answer is advertising. Initially done by local contractors, most of today’s on-bus advertising space is managed by Global. Yes, the owners of countless commercial radio stations like LBC, as well as outdoor poster sites.Continue reading “Bus Boarding Beats: A Brief Look at Sounds In Motion”