Lucky Ladders screen grab (19 April 1991).

Crosswits, Coffee and Biscuits: Daytime on ITV, Late 1980s Style

Who remembers when morning daytime TV on ITV meant Crosswits instead of people at their wits end?

The 07 September 1987 was a seminal date in Independent Television’s history. Before then, all ITV franchisees from 9.25 am carried schools programming. Instead of The Jeremy Kyle Show or This Morning, viewers tuning into Granada or Central (other franchise holders were available) were treated to How We Used to Live, Middle English, or Stop, Look, Listen.

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ITV Startup Music Through The Ages: The Not So Perfect Ten

Ten great pieces of television startup music used by ITV franchises

Once upon, quite so long ago, there was a time before 24 hour television. Television channels used to start at around 9am or a little later, and finish at about the same time when most adults went to bed.

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