Lucky Ladders screen grab (19 April 1991).

Crosswits, Coffee and Biscuits: Daytime on ITV, Late 1980s Style

Who remembers when morning daytime TV on ITV meant Crosswits instead of people at their wits end?

The 07 September 1987 was a seminal date in Independent Television’s history. Before then, all ITV franchisees from 9.25 am carried schools programming. Instead of The Jeremy Kyle Show or This Morning, viewers tuning into Granada or Central (other franchise holders were available) were treated to How We Used to Live, Middle English, or Stop, Look, Listen.

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