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The Ghost of Quizmas Past: 20. I’m The Answer (2003)

Dale Winton’s forgotten ITV quiz show

Our Clip of Quizmas Past:

  • Quiz: I’m The Answer;
  • Presenter: Dale Winton;
  • Made by: Unique Television for ITV1 (2003);
  • First shown: Sunday 5th October 2003.

Nearly a year into ITV’s formation as a single entity, the unified broadcaster was still reeling from the ITV Digital debacle. It also tried to find its feet in the teatime slot, a position where it had lost some ground to the BBC, Channel Four, and satellite television channels.

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