Fun With Bus Route Branding

A fun little article on How to brand or rebrand our bus routes

One of the key parts of the Department for Transport’s National Bus Strategy is local branding based on community focus instead of operational needs. At present, there are some examples of best practice with Transdev and The Go-Ahead Group marketing its bus routes under memorable names. So much so that passengers are able to remember their bus routes by name instead of number.

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