East of the M60 celebrates – or cashes in on – the 2018 World Cup Finals in its own special way
First things first: what you are about to see over the next month is a feast of football and the associated hyperbole. The adverts, the pundits having free reign of the airtime on terrestrial and satellite channels. It gives us carte blanche to watch football during office hours and buy St. George’s Cross flags from our favourite discount stores.
On East of the M60 it gives us carte blanche to shout “Come On England”.