Photography student inspired by Stagecoach Manchester project
In the last year, Stagecoach Manchester have launched their Women Into Transport campaign. Its aim is to make the transport industry an attractive one for female employees. With female drivers only accounting for 6% of Stagecoach Manchester’s driving staff, they hosted open days at their Sharston and Ashton-under-Lyne depots. The latter was also the subject of an outside broadcast by Tameside Radio.
Inspired by this project is Kristina Kay, a 19-year-old photography student at The Manchester College. She is in the final year of her Photography Diploma and decided to focus on Stagecoach’s recruitment drive.
As part of her project she spoke to a couple of Stagecoach Manchester drivers. One was Jo Morgan, who in our previous article on this subject has “been at Stagecoach Manchester for over seven years now and loved every minute.” Another driver she spoke to was Katherine Dawson.
Whilst speaking to both drivers she asked about their personal experiences. She also asked how female drivers are challenging the stereotypes and breaking barriers in a (still) male dominated industry. Her study will form part of her final major project, focusing on strong and empowering women.
Kristina said: “Stagecoach’s Women in Transport campaign really drew my attention and highlighted the wide range of careers available within the bus industry, from marketing and management to driving and engineering. I feel like the transport industry has a reputation for having a male dominated workforce and I wanted to illustrate how women can also thrive in this career.
“The final steps for this project involve photographing other powerful women and role models. I am hoping to photograph female firefighters, boxers and single mothers.”
Elisabeth Tasker, Stagecoach Manchester’s managing director, said: “The feedback we’ve received from the Women in Transport campaign from local communities, combined with the high attendance figures at each of the open days, has proved we were right to tackle the issue.
“To see Kristina now take up the subject for her own studies and be as passionate about the campaign as we are, shows that collectively we can help to positively impact the transport industry in Greater Manchester.”
We wish Kristina well in her studies and hope the project contributes towards changing attitudes in the bus industry.
An EM60 Presentation, 04 May 2018.
Photographs courtesy of Tangerine PR Limited, 2018.