Eccles based bus and coach company sells bus routes for a million

Enviro 300, Go Goodwins
An Enviro300 single decker loading at Altrincham Interchange in 2009 – back when the Eccles-based company expanded its stage carriage operations via GMPTE contracted routes.

With effect from the 31 August this year, Go Goodwins will transfer its bus operations to Rotala. The Eccles-based company, noted for its coach operations, expanded its stage carriage operations in 2009. Their growth came via winning GMPTE/TfGM tendered services, mainly in and around Trafford. This has included local services in Altrincham and Eccles.

Over the last year, they revived the Little Gem name, adopting a version of Ken Mortimer’s GM Buses livery. This includes the lengthy Reddish to Manchester 278 service, where Optare Solos with the Little Gem branding are a common feature.

The acquisition of Go Goodwins’ bus operations will see their eighteen buses and their Eccles depot transfer to Diamond Bus (North West) Ltd. A cash consideration of £692,500 will be paid on the business’ transfer. On completion of the detail, this will total £1 million. Go Goodwins’ withdrawal from stage carriage operations will enable them to focus on its coaching activities, particularly private hire.

Diamond Bus (North West) Ltd have expanded from their base in Atherton. Their expansion began when South Lancs Travel was purchased by Rotala plc in 2015. With the addition of Go Goodwins bus operations, this gives Rotala a strategic base on the western part of Greater Manchester. In Trafford, the main competition is Arriva North West, whereas in Salford and Bolton, it is First Greater Manchester.

Rotala’s purchase offers scope for expansion, potentially doubling their operations. Should FirstGroup and Arriva start worrying? We shall be watching events in Atherton with great interest.

S.V., 25 August 2017.

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