How Stagecoach Manchester and Prevent Breast Cancer became record breakers
This week, Stagecoach Manchester and Prevent Breast Cancer made their way into the Guinness Book of World Records. A 26 metre tutu was seen on one of Stagecoach Manchester’s newest double decker buses at Piccadilly Gardens. The reason? To raise awareness of Prevent Breast Cancer’s ‘Take On The Tutu’ campaign.
The record-breaking tutu, designed by custom clothing manufacturer Fight Label, beat the previous best by 23 metres. It caught the imagination of passers-by with many stopping for photos alongside the unique dress.
Prevent Breast Cancer’s ‘Take on the Tutu’ campaign encourages people to wear a tutu while taking part in fundraising activities. This could be anything from a charity bike ride to a bake sale at work, or circumnavigating Greater Manchester by bus.
Referring to their latest success, Stagecoach Manchester’s managing director, Christopher Bowles, said: “We decided to create something unique to capture the imagination of local people and to get them thinking about how they can help the fight against a disease which affects too many people.
“Our staff voted to support Prevent Breast Cancer as our chosen charity last year, and the whole workforce has shown a great deal of support towards the charity over the past twelve months and will continue to do so moving forwards. We now have a Guinness World Records title for our efforts, but the most important thing from this attempt is to continue to help spread the message that the fight against breast cancer continues.”
Lester Barr, chairman of Prevent Breast Cancer, said: “As the country’s only charity entirely dedicated to the prediction and prevention of breast cancer, we rely solely on our supporters’ fundraising efforts to carry out our research, so unique events that help us to spread our message are invaluable.
“Hopefully the public who have seen our GUINNESS WORLD RECORDS title event will be inspired to ‘Take on the Tutu’ themselves. We’ll always be extremely grateful for any donations, however big or small, so please get involved if you can!”
The Manchester-based charity undertakes ground-breaking research into the prediction and prevention of breast cancer. 50,000 people in the UK are diagnosed with the disease each year. The charity aims to create a breast cancer-free future for the next generation and the charity has helped to support countless families with their diagnosis, since its formation in 1996.
Andrew Doherty, Matthew Evans and Thomas Stott of local tailoring service Doherty, Evans and Stott were on hand to act as expert witnesses and assist with measuring the tutu.
If you wish to participate in any of Prevent Breast Cancer’s fundraising activities, their website is preventbreastcancer.org.uk.
An EM60 Presentation, 29 September 2016.
All images courtesy of Tangerine PR Limited, 2016.