The Lost Precinct Advent Calendar – #19 Gateway Superstores

“Full of Fresh Ideas” – for 1987 

The Ad of Christmas Past

Till the early 1980s, there was a seemingly unwritten rule that ensured all supermarket chain adverts shouted about its prices. TESCO’s Checkout campaigns in 1977 and 1982 perpetuated this though with less brash tones. By the mid-1980s, chains turned their guns towards the experience of shopping in a TESCO, ASDA, Safeway, or Fine Fare. Continue reading “The Lost Precinct Advent Calendar – #19 Gateway Superstores”