The Lost Precinct Advent Calendar – #1: Index Catalogue Shop

12,000 items and all I wanted was a Furby

I must begin by saying that in many literary works, the Index is always at the back of the book. Not so in the case of our first Advent Calendar window. For a start, many a child’s Christmas present ideas would have been influenced by a flick through the catalogue. Hence Index being the first window.

I remember the Index stores being cleaner and more cheerful than Argos’ shops. Their stores had brighter fittings, which explains why Argos borrowed a number of ideas from Littlewoods’ chain.

The Ad of Christmas Past

“Imagine being able to order over 12,000 items…” bellowed the voiceover man. Back in 1993, being able to have such choice in the pre-broadband era was a big deal. Our advert portrays Index as being an accessible catalogue shop. One where you could order your stuff over the telephone. Nice! Continue reading “The Lost Precinct Advent Calendar – #1: Index Catalogue Shop”