Last of the teak-aged idols
The 1974/75 edition was the last Argos Catalogue to boast a mainly plain cover. After the 1974 catalogue incurred a 20p charge (equivalent to £2.11 today), the 1974/75 catalogue was back to being a free publication. One marked difference was editorial direction. Firstly, the Woodstock/Fairport Convention style typefaces were replaced by Helvetica. Secondly, cameras were moved from the first pages of the catalogue in favour of crockery.
There was two other changes of a shift in order and consumer trends. One was a greater page count for jewellery – later the Elizabeth Duke range. Another was a solitary example of an item which may have looked aesthetically out of place for 1974.
Continue reading “Jason and the Argos Gnomes (Part Three): The Pye 1225 Stereogram”