New cashless bar set to open in Stalybridge
I’ve grown accustomed to the Cashless Society, albeit in the literal sense of late. Can you cast your mind to the last time you saw somebody doing ‘the big shop’ with a cheque book or a wad of notes? Or, have you ever bought a round on a credit or debit card instead of cash? Do you feel annoyed when somebody’s trying to order two pints of lager with a debit card on a busy Friday?
By the end of August, a new concept in licensed premises is set to reach the North West of England: the cashless bar. Though many would expect the centre of Manchester to pioneer this, with its high student population, the North West’s first cashless bar will be in…
Yes, Stalybridge, late of the noughties Staly Vegas tag fame. The brainchild of this is Paul Brammer, a 44 year-old digital marketing consultant and the ‘Clubbing Network’. Situated on 88 Market Street, the new bar will be called the ‘Top End Bar Two’. It is set to open on the 30 August this year. With digital payment methods fast becoming the norm, it’ll only be a matter of time when fellow drinkers give dirty looks to customers paying with cash.
There will be greater use of Electronic Point of Sale systems for ticket management on certain dates and integration of cashless payments. All credit and debit cards using Chip and Pin and Contactless methods will be accepted. As well as credit and debit cards, it’ll be possible to pay for your round through your mobile phone. For persons without debit or credit cards, electronic payments could also be made with waterproof wristbands.
What’s more, bar staff will be freed from handling cash, which would be safer for them as well as less time consuming.
The social side of digital technologies will include integration with social networking sites like Facebook and Foursquare. This could be used for targeted promotions subject to user discretion. On the other hand, some critics might assume the technology could be used to monitor drinking habits. If anyone misbehaves, detection would be more traceable thanks to the customer’s ‘digital thumbprint’.
Wannabe customers will need to register, akin to a private members’ club or an online shopping site. Details of which will be made available nearer the opening time.
East of the M60 wishes Paul Brammer and his team the very best with this venture. In the near future, we shall see if the beer’s well kept and whether the atmosphere is vibrant enough.
S.V., 22 July 2013.